White Cup
Status: Active, looking for add-ons
Investment Date: June 2018
Industry: Technology (B2B Software)
Headquarters: Seattle, WA
A leading Revenue Intelligence platform serving the Distribution, Manufacturing and Office Technology Industries
Eden’s Value-Add:
• Accelerated growth. Provided support for the expansion strategy
• Sourced, acquired and integrated expansion opportunities. Sourced add-
on investments as well as strategic relationships with X2 and EpaCube
• Strengthened management team. Identified and hired the company’s CEO in February 2021
• Completed rebranding and increased visibility. Consolidated three individual companies into one brand, and expanded and improved the company’s financial industry profile
• Implemented structures for scalability. Implemented financial software systems and processes to create a scalable platform
• Institutionalized Board
• Navigated macroeconomic headwinds. Helped lead the company through the disruption and subsequent recovery from the COVID-19 pandemic